Stoke-on-Trent City Council is to spend £335,000 on tackling anti-social behaviour in Hanley.
Under a proposed public spaces protection order begging and street drinking would be criminalized and the police would have new powers to move on rough sleepers.
Money from the pot will also be spent on funding three new PCSOs to patrol the town centre and £10,000 will be spent on using vinyl window stickers to smarten up empty shops.
The plan will see the creation of a new post for a city centre strategic coordinator with a salary of £50,000 to oversee the project.
Spending on pastoral support for street drinkers, rough sleepers and other people coping with chaotic lived will be set at £35,000.
Jonathan Bellamy chair of the City Centre Partnership welcomed the plan saying it would ‘see a return as people will feel safer and will therefore spend more time in the town centre.’
The council will also set up a City Centre Business Improvement District (BID) to raise money from local businesses ring fenced to be spent in the town centre.
Is this money well spent? Hanley certainly has its problems. Like all town centres it is a magnet for the troubled and the lost.
At a time when Stoke-on-Trent as a newly shortlisted runner to be the 2021 City of Culture needs to show its best face to the world. Look beyond the headline figure and something more problematic can be seen.
Make no mistake £335,000 is a serious chunk of cash, a large slice of which, £961,00 a week to be exact, will be paid to the new strategic coordinator.
Only £631,00 a week will be spent on pastoral care for people who, for the most part, have ended up on the streets through bad luck rather than personal failings. The money will be split between multiple charities and projects, reducing the figure even further.
This seems like a strange, but sadly not unfamiliar, set of priorities. Once again hiring a highly paid manager to oversee services has been put ahead of funding said services properly. Past experience has taught everyone outside the ivory tower inhabited by senior council officers that this doesn't work.
Setting up a BID may prove problematic too if the experience of people in nearby Newcastle is anything to go by. Some businesses there have complained of being strong armed into joining.
There is also the small matter of communities being made up of more than businesses, but under BID only business owners, many of whom might live out of the area, will have a say on how the money raised is spent. That is far from democratic and could cause a serious clash of interests.
There is also the perennial problem of how to spread the benefits out to the other five towns.
Hanley is on the up after years of decline, walk down Piccadilly and it almost seems cosmopolitan, slickly metropolitan certainly. That is a good thing, every city needs a centre, but you can't solve social problems just by moving them on to somewhere else.