Cool Britannia is the latest legacy of the New Labour years to bite the dust with David Cameron reading its eulogy at a meeting of tourism industry experts this week, at which he told them to concentrate on celebrating Britain’s heritage rather than trying to make the country look ‘cool.’
The British tourist industry was, he said, ‘not doing enough’ to break into the top five visitor destinations. As speeches go it was fairly bland but he does have a point, the contribution made to the economy by tourism could grow by as much as 60% by 2020.
Among the plans announced to get the tourists flocking to our shores announced by the prime minister was speeding up the process by which visitors from China can get visas to come to the UK. Currently Britain is the twenty second most popular destination for visitors from the world’s fastest growing economy, Germany is the fifth most popular and that, Mr Cameron said, just wasn’t good enough.
‘If we can’t always beat the Germans at football, then we can beat them at tourism.’ We shall fight them on the beaches, probably for the last sunbed.
The prime minister also turned his fire, predictably, on the legacy of the last government criticizing them for appointing eight tourism ministers in thirteen years and said: ‘They just didn’t get our heritage. They raided the lottery, taking money from heritage because it didn’t fit with their image of cool Britannia.’
Up to a point I agree with him, by the end of their tenure Labour didn’t get anything about British life past or present and much of the cool Britannia project was silliness incarnate. That said beneath all the foolishness there was a kernel of truth, you can’t have a reasoned debate about where the country is heading if you spend all your time looking back at an imperial past that will have slipped out of the reach of living memory within a generation.
The thing is though I’m not at all sure Sir David has slain the dragon of cool Britannia, or even much wants to.
By talking about ‘heritage’ David Cameron is playing to the Tory crowd, the more traditional of whom like thinking about ‘heritage Britain’ with its thatched cottages and country churches because it distracts them from the mess the coarser elements of their own party made of the country in the eighties. It’s another way of tipping a wink to the turnip Taliban that says ‘I’m really like you, all that modernisation guff is just put on for the press.’
Look a little closer and you will see that the spirit of cool Britannia is very much alive and well. Take that dig about beating the Germans at tourism even if we can’t beat them at football, Alistair Campbell could have written that for Tony Blair in his salad days.
Look closer still and you will see a trick involving smoke and mirrors being worked on the public that would leave even Peter Mandelson gasping at its cynical audacity.
When David Cameron says ‘We should be proud of our potential because we are proud of our country’ and that he ‘loves going on holiday in Britain’ he has in mind the report being compiled by John Penrose into the possibility of encouraging more Britons to holiday at home. In the process raising the amount they spend doing so from £16billion to £36billion.
Where is the problem with that you might ask? After all Britain is a country to be proud of and a great place to visit; so long as you have a choice. As the budget cuts bite over the next two years more and more people aren’t going to have a choice, they’re going to be luck if they’ve got enough money to afford a holiday at all.
At least way back in the long ago when Tony Blair invited the Gallagher brothers, Damian Hurst et al round to Downing Street to proclaim the new cool Britain had been born he had the grace to suspend his cynicism while they were taking the photographs.
Showing posts with label britain. Show all posts
Showing posts with label britain. Show all posts
Friday, 13 August 2010
Sunday, 17 January 2010
Wisdom of the ages.
Most people think the big media story of the past week was Chris Evans taking over the Radio 2 breakfast show formerly presented by national treasure Terry Wogan; most people are wrong. The big story is the return to the airwaves of Moira Stewart.
Its big news because three years ago the BBC decided that Ms Stewart, a much respected journalist well on the way to achieving national treasure status herself, was too old to read the news and dropped her in favour of a monstrous regiment of ‘auto cuties.’
As always happens when a national treasure is trashed in the name of modernity there was a public outcry, the BBC was accused of being ageist and taking another shambling step in the direction of dumbing down. Similar accusations were fired off last year when Arlene Phillips, the acid tongued judge on Strictly Come Dancing, was dropped in favour of Aleysha Dixon.
Never one to let a band wagon pass her by Women’s Minister Harriet Harman told the BBC’s The World this Weekend programme last week that the BBC’s axing of any female news reader over the age of forty was a result of the media’ finding it possible to value the older man’ but not the older woman. Ms Harman, who also coined the cringe worthy term ‘wellderly’ for anyone in possession of a free bus pass who is sprightly enough to get out and use it, is a mostly irrelevant presence in that national debate, but just this once she has hit the age related nail squarely on its greying head.
The BBC, and all the other news channels in the UK, are groaning at the seems with middle aged men but have a policy towards women of the same vintage that seems to have been inspired by seventies sci-fi flick Logan’s Run. Never shy about jumping on bandwagons itself the BBC has stepped up to the plate and brought Moira Stewart back to read the news on Radio 2 and is hiring four ‘older’ women to read the news on television. Arlene Phillips has been given her own dance programme and all is right with the world; at least so they think.
You and just about everybody else might think different and with good reason. Tagging older women as another minority group to be placated in the name of ticking the right boxes is a compliment with a backhand like Boris Becker’s. Deciding that someone’s age, or their colour, gender or sexual preference for that matter, is the most interesting thing about them is little more than prejudice with good manners.
The fact that the BBC and other broadcasters think we the viewers are more concerned with who reads the news than the details of the stories they are covering says everything about their attitude to current affairs.
The equation is ugly in its simplicity and follows these lines; age equals gravitas and serious ideas while youth stands for unthreateningly photogenic triviality. Needless to say in a television culture where the most serious thought crime of them all is thinking itself triviality is always going to win the day.
Age, of course, brings with it a sense of perspective and it might be no bad idea to have a moratorium on hiring newsreaders under the age of forty. Older journalists might have had the wit to treat the two biggest news stories of the past month, the cold snap and the Hewitt/Hoon coup against Gordon Brown as minor distractions rather than major catastrophes
I don’t advocate a return to the days when newsreaders, on the BBC at least, all wore evening dress and stood to attention before the microphone, the twenty four hour news cycle has changed our relationship with the news, increasingly people want to be participants in the process rather than passive consumers. That the viewing public also wants to be treated like adults and to see people on screen that reflect the whole spectrum of ages and races in society shouldn’t really be news to anyone.
Source: politics.co.uk
Its big news because three years ago the BBC decided that Ms Stewart, a much respected journalist well on the way to achieving national treasure status herself, was too old to read the news and dropped her in favour of a monstrous regiment of ‘auto cuties.’
As always happens when a national treasure is trashed in the name of modernity there was a public outcry, the BBC was accused of being ageist and taking another shambling step in the direction of dumbing down. Similar accusations were fired off last year when Arlene Phillips, the acid tongued judge on Strictly Come Dancing, was dropped in favour of Aleysha Dixon.
Never one to let a band wagon pass her by Women’s Minister Harriet Harman told the BBC’s The World this Weekend programme last week that the BBC’s axing of any female news reader over the age of forty was a result of the media’ finding it possible to value the older man’ but not the older woman. Ms Harman, who also coined the cringe worthy term ‘wellderly’ for anyone in possession of a free bus pass who is sprightly enough to get out and use it, is a mostly irrelevant presence in that national debate, but just this once she has hit the age related nail squarely on its greying head.
The BBC, and all the other news channels in the UK, are groaning at the seems with middle aged men but have a policy towards women of the same vintage that seems to have been inspired by seventies sci-fi flick Logan’s Run. Never shy about jumping on bandwagons itself the BBC has stepped up to the plate and brought Moira Stewart back to read the news on Radio 2 and is hiring four ‘older’ women to read the news on television. Arlene Phillips has been given her own dance programme and all is right with the world; at least so they think.
You and just about everybody else might think different and with good reason. Tagging older women as another minority group to be placated in the name of ticking the right boxes is a compliment with a backhand like Boris Becker’s. Deciding that someone’s age, or their colour, gender or sexual preference for that matter, is the most interesting thing about them is little more than prejudice with good manners.
The fact that the BBC and other broadcasters think we the viewers are more concerned with who reads the news than the details of the stories they are covering says everything about their attitude to current affairs.
The equation is ugly in its simplicity and follows these lines; age equals gravitas and serious ideas while youth stands for unthreateningly photogenic triviality. Needless to say in a television culture where the most serious thought crime of them all is thinking itself triviality is always going to win the day.
Age, of course, brings with it a sense of perspective and it might be no bad idea to have a moratorium on hiring newsreaders under the age of forty. Older journalists might have had the wit to treat the two biggest news stories of the past month, the cold snap and the Hewitt/Hoon coup against Gordon Brown as minor distractions rather than major catastrophes
I don’t advocate a return to the days when newsreaders, on the BBC at least, all wore evening dress and stood to attention before the microphone, the twenty four hour news cycle has changed our relationship with the news, increasingly people want to be participants in the process rather than passive consumers. That the viewing public also wants to be treated like adults and to see people on screen that reflect the whole spectrum of ages and races in society shouldn’t really be news to anyone.
Source: politics.co.uk
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